ALL of these packs have some Mexican theme behind them, various packs use a more traditional typeface (Phileas Fogg, Morrisons own, Casa Fiesta and Trato's). Most use related colours, bright yellow and orange for that Mexican flare and some have a washed colour to show tradition and age-old recipe.
Tesco even use a stereotypical Mexican man!
This may be a sign to avoid whats already out there but I would happily buy a pack of Tortillas assuming they had a traditional Mexican flavour by the appearance of the packet, rather than a pack of Tortillas that have no resemblence to Mexican tradition.
Further research/surveying will determine our choice of Mexican Tradition or not.
