RGB colour mode shows the true colour of the logo, a bold magenta which is dynamic and shows the artists in the best light.
4/07/2009
dNA - Amended Logo
RGB colour mode shows the true colour of the logo, a bold magenta which is dynamic and shows the artists in the best light.
Specialising...
Logos Logos and more Logos.
I have found my forté within the industry, in branding and logo design I think I can work effectively.
I get a buzz from nailing a logo, then to see it being used is a great inspiration and spurs me on to do more.
Of the 3 briefs I choose, at least one will be a logo brief.
I have found my forté within the industry, in branding and logo design I think I can work effectively.
I get a buzz from nailing a logo, then to see it being used is a great inspiration and spurs me on to do more.
Of the 3 briefs I choose, at least one will be a logo brief.
4/02/2009
Typography Module Evaluation
What skills have you developed through this module, and how effectively do you think you have applied them?
Iv definitely improved my digital skills; working with Quark has made me work more precise with type and layout, learning new editing skills within the software, I now feel confident using Quark. My eye for good type has become more alert; I can identify typefaces more and appreciate good type when I see it.
What approaches to generating work and solutions to problems have you developed and how have they helped?
I now spend more time on developing ideas and concepts on paper before going straight to the computer, this is a much faster way of working for me and generates stronger results. Also, from a type point of view I test my work with different fonts and sizes, printing hard copies to see what exactly the outcome would be.
What strengths can you identify in your work and how have/will you capitalise on these?
I think I’m quite productive when concept working, the idea behind a design and what it communicates I believe is key to the design, therefore I dedicate most of my time on developing a designs concept to generate something impressive. I think I sway more towards logo and branding design, and feel I can apply type effectively within this area of design, I plan to continue to design logos and use my type skills to aid me.
What weaknesses can you identify in your work and how could you exploit these more fully?
I feel I could have explored a broader range of type more in my journal, perhaps this is because I don’t have so much interest in some areas of type however. Also my analysis of found type could be more in depth and critical.
Iv definitely improved my digital skills; working with Quark has made me work more precise with type and layout, learning new editing skills within the software, I now feel confident using Quark. My eye for good type has become more alert; I can identify typefaces more and appreciate good type when I see it.
What approaches to generating work and solutions to problems have you developed and how have they helped?
I now spend more time on developing ideas and concepts on paper before going straight to the computer, this is a much faster way of working for me and generates stronger results. Also, from a type point of view I test my work with different fonts and sizes, printing hard copies to see what exactly the outcome would be.
What strengths can you identify in your work and how have/will you capitalise on these?
I think I’m quite productive when concept working, the idea behind a design and what it communicates I believe is key to the design, therefore I dedicate most of my time on developing a designs concept to generate something impressive. I think I sway more towards logo and branding design, and feel I can apply type effectively within this area of design, I plan to continue to design logos and use my type skills to aid me.
What weaknesses can you identify in your work and how could you exploit these more fully?
I feel I could have explored a broader range of type more in my journal, perhaps this is because I don’t have so much interest in some areas of type however. Also my analysis of found type could be more in depth and critical.
dNA - LOGO DESIGN
A logo I recently designed for a college exhibition; 'Material Matters' consisting of work produced from students on the BA (Hons) Fine Art course. The exhibition is held at the college in May and also The Atrium in St James Hospital.
The logo incorporates the dNA letters in a stylistic and dynamic visual.
3/14/2009
Existing tortilla crisp packaging.
Here are the crisp packets which compete with Doritos UK market, they sit next to Doritos on the shelves.
ALL of these packs have some Mexican theme behind them, various packs use a more traditional typeface (Phileas Fogg, Morrisons own, Casa Fiesta and Trato's). Most use related colours, bright yellow and orange for that Mexican flare and some have a washed colour to show tradition and age-old recipe.
Tesco even use a stereotypical Mexican man!
This may be a sign to avoid whats already out there but I would happily buy a pack of Tortillas assuming they had a traditional Mexican flavour by the appearance of the packet, rather than a pack of Tortillas that have no resemblence to Mexican tradition.
Further research/surveying will determine our choice of Mexican Tradition or not.
ALL of these packs have some Mexican theme behind them, various packs use a more traditional typeface (Phileas Fogg, Morrisons own, Casa Fiesta and Trato's). Most use related colours, bright yellow and orange for that Mexican flare and some have a washed colour to show tradition and age-old recipe.
Tesco even use a stereotypical Mexican man!
This may be a sign to avoid whats already out there but I would happily buy a pack of Tortillas assuming they had a traditional Mexican flavour by the appearance of the packet, rather than a pack of Tortillas that have no resemblence to Mexican tradition.
Further research/surveying will determine our choice of Mexican Tradition or not.
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